Social media can no longer be viewed as just a passing fad; like it or not—it’s here to stay, in one form or another. Therefore it’s imperative that we embrace its quirkiness and use it to our advantage. Twitter, Facebook, YouTube, Google+, Yelp, and Mobile Apps transcend the boundaries of classic sales tactics and offer an unprecedented opportunity for growth and development. These interactive tools not only allow us to collaborate through synchronous and asynchronous means of communication but also teach us to be concise and responsive. The invigorating power of the public forum forces us to become better agents; after all, who doesn’t love those “likes” and passionately crave encouraging affirmative feedback?
While certain applications can surely assist us in managing and lightening our workload, they cannot and never will be a substitute for individual, face-to-face client interaction. A cordial lunch with a customer will go a long way— it might even stretch beyond the boundaries of a casual business-centric encounter and become a long lasting friendship. The same can rarely be said for an incidental tweet or a random Facebook comment.
Once we come to terms with the fact that social media tools are a supplement rather than a surrogate pertaining to our professional conduct, we can then deliberately initiate a blog, freely share our listings, effortlessly create documents in the cloud, and instantaneously respond to our clients’ wishes and concerns—the possibilities are endless. So, the answer is yes—apples and oranges make a perfectly fine cocktail, ready to be spiked with our very own spirits